Marina Volkova and Natalia Pinus, Long Live the Equal-Rights Woman in the USSR, an Active Participant in the Administration of the Nation’s State, Economic, and Cultural Affairs!, 1938 ![]() Marina Volkova and Natalia Pinus (Марина Волкова и Наталья Пинус), Long Live the Equal-Rights Woman in the USSR, an Active Participant in the Administration of the Nation’s State, Economic, and Cultural Affairs! (да здравствует равноправная женщина СССР! активная участница в управлении государством, хозяйствеными, и культурными делами страны!) ,1938 The 1938 poster, ‘Long live the equal-rights woman in the USSR, an active participant in the administration of the nation’s state, economic, and cultural affairs!’ was created by two well-established female poster artists, Marina Volkova and Natalia Pinus. Although the subject of the poster is the new equality of women, as evidenced by high-flying women achievers in state, economic and cultural affairs, it is the figure of Stalin that dominates the poster, occupying two-thirds of the space, engulfed in a sea of holy and revolutionary red. The colour red is specifically associated with icons, where it often forms a background colour and represents youth, beauty and eternal life and, in posters, it imbues the figures it surrounds with an aura of sacrality. The ‘woman delegate’ became something of an archetype in Soviet painting during the mid-1930s. Almost all Soviet delegates were women, and this was part of a trend in which the image of the female came increasingly to represent the stereotypic ‘Soviet citizen’ in visual culture and women were depicted in propaganda and the media submitting to authority figures, learning, and expressing gratitude. The colour palette of the poster, the use of tone and the flat, stylised image of Stalin, all echo the Russian Orthodox icon. Like a holy personage, Stalin is the source of light in the poster. Dressed in white, with gold tones, he casts a golden hue over the entire poster, including the faces of the young women. The familiar shape of the Spassky tower of the Moscow Kremlin is silhouetted in Stalin’s golden light, rising into empty space to his right, the spire topped with a red star echoes his upraised arm and gesturing golden hand and forms a sort of Soviet house of worship or sacred site. This poster is manifestly about the new order and the new creation. The new order is symbolised by the sea of red flags on either side of the women, and also by the Kremlin. It is particularly manifest in the army of modern, professional young women, their ranks receding into the background. Though slim and attractive, there is nothing coy or frivolous about these women. They are allowed, at best, an ambiguous half-smile, and the focus is on their eyes, which do not engage the viewer, but look out of the picture and around the viewer, to the imminent future.
The woman in blue is a parachutist, literally accessing the heavens under the new order. Stalin points upward and out of the picture frame, to the heaven-on-earth of the communist utopia. This poster visually references the colour, tonal qualities and stylised imagery of the Russian Orthodox icon, a visual language with which the Soviet population were familiar, and encourages a subconscious spiritual response to the poster.
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Dr Anita PischAnita’s new, fully illustrated book, The personality cult of Stalin in Soviet posters, 1929 -1953, published by ANU Press, is available for free download here, and can also be purchased in hard copy from ANU Press. Archives
April 2019
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SPotW56 Litvinov 1949
SPotW57 Serov 1942 SPotW58 Pinchuk 1943 SPotW59 Petrov 1952 SPotW60 Podobedov 1939 |
SPotW61 Babitskii 1944
SPotW62 Pen Varlen 1942 SPotW63 Bayuskin 1942 SPotW64 Belopol'skii 1950 SPotW65 Belopol'skii 1952 SPotW 81 Koretskii 1950
SPotW 82 Pravdin 1950 SPotW83 Vatolina 1938 SPotW 84 Deni 1938 SPotW85 Koretskii 1945 |
SPotW66 Dlugach 1933
SPotW67 Zhitomirskii 1942 SPotW68 Toidze 1949 SPotW69 Mikhailov 1937 SPotW70 Cheprakov 1939 |
SPotW76 Toidze 1943
SPotW77 Futerfas 1936 SPotW78 Mukhin 1945 SPotW79 Golub' 1948 SPotW80 Karpovskii 1948 SPotW 96
SPotW 97 SPotW 98 SPotW 99 SPotW 100 |